Happier Beauty – Oral Care Shopify
The client requested a custom Phy-Losophy page that closely follows the layout and visual structure of their existing Amazon storefront, while maintaining consistency with the Shopify website’s overall design and user experience.
Project Overview
Happier Beauty is a modern oral care eCommerce experience built on Shopify Plus, designed to make a growing range of dental and oral care products easier to discover, understand, and purchase.
The project focused on developing a flexible and scalable Shopify storefront with custom sections, product templates, collection experiences, dynamic content, and responsive interfaces. Particular attention was given to presenting detailed product information, specifications, resources, and educational content in a clear and user-friendly way.
The result is a polished eCommerce experience that combines strong visual presentation with practical functionality across desktop and mobile devices.
Objectives
- Improve the overall eCommerce browsing experience
- Build flexible and reusable Shopify sections
- Create clearer navigation for a large product catalog
- Develop specialized templates for different product types
- Improve the presentation of technical product information
- Make product specifications and resources easier to access
- Support responsive and mobile-friendly shopping experiences
- Create scalable components for future products and content
Responsibilities
- Shopify theme development and customization
- Custom Liquid section and block development
- Homepage section development
- Header and mega menu customization
- Collection page development
- Custom product template development
- Product and variant functionality
- Dynamic content and metafield integration
- Responsive UI implementation
- UX/UI improvements and optimization
Homepage
A custom Shopify homepage was developed to create a clear entry point into the Happier Beauty product ecosystem. Flexible content sections allow products, collections, promotions, educational content, and brand messaging to be presented in a structured and engaging way.
The responsive layout was optimized to maintain a consistent experience across desktop, tablet, and mobile devices.
Collection
Custom collection experiences were implemented to help customers navigate a broader oral care product catalog more efficiently.
The layouts provide clearer product discovery while maintaining flexibility for different collections and merchandising requirements. Reusable Shopify components make it easier to manage and expand the catalog as new products and content are introduced.
Product Kit
Custom product kit presentation was created to clearly communicate bundled oral care solutions and their included products without using an app.
The layout focuses on making kit contents, benefits, and purchasing information easy to understand while maintaining a consistent visual experience with the rest of the storefront.
App Used:
Paywhirl Subscription (Customized)
Product
Custom product templates were developed to support different product types and provide a more informative shopping experience.
Dynamic content and Shopify metafields were used to organize product specifications, resources, downloads, and supporting information. This allows detailed technical information to be presented without overwhelming the customer, while providing a scalable structure for future products.
The product experience was also designed with responsive behavior in mind, ensuring important information and purchasing functionality remain accessible across devices.
Custom Block:
- Predefined icons and text
- Coupon
- Product description
- Customized subscription layout
App Used:
Paywhirl Subscription (Customized)
